Ben & Jerry’s campaigns for refugees, migrants and justice

7 juin 2017

An interesting campaign by Ben & Jerry’s CEO against President Trump’s executive order limiting immigrants and refugees from predominantly Muslim countries : he “wanted to reiterate Ben & Jerry’s strong opposition to this assault on America’s commitment to fairness, the rule of law, and religious liberty”.

They also established a ‘One Sweet World’ campaign (and a new ice cream with the same name) to drive forward their social mission in relation to refugees and migrants :

The business community should be all in favour of mobility and diversity.

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